The merch drop
nobody else has
We design and produce a collectible building kit around your brand, from new, genuine LEGO® bricks. You film one video. Your fans build the rest.
Independent EU studio · genuine LEGO® elements · not affiliated with the LEGO Group
Your merch shelf looks like everyone's merch shelf
T-shirt, hoodie, mug. Solid, safe, invisible. Your fans already own thirty of each, and none of them ever made anyone pause a video. Merch was supposed to be the thing only you have. Somewhere along the way it became the thing everyone has.
This is how your new merch could look like
Real builds from our workshop. Yours gets designed from scratch.
A real building kit, designed around your channel
Four reasons, one of them unfair
Loyalty
A t-shirt gets worn. A kit gets built, displayed and photographed. It sits on their desk for years, in every webcam frame.
Revenue
You earn a fixed 5 to 15 € from every kit sold, agreed before the drop.
First
Nobody in your niche has this yet. First mover keeps the title: the channel with the brick kit.
Content
One drop equals an announce video, a build video and weeks of fan builds. Merch that makes videos.
Merch that makes videos
- 1You announce the drop
- 2You build it on camera
- 3Fans post their builds
- 4You feature the best ones
A hoodie is one Instagram story. A kit is a month of content you didn't have to invent.
From hello to shipped kits in about a quarter
- 1 Intro call
- 2 Free concept
- 3 Design + prototype
- 4 The drop
- 5 Production + shipping
Your total workload: one call, two approvals, one video.
The math, in the open
You earn a fixed amount per kit, agreed in writing before the drop. No revenue-share fog, no deductions you can't see.
A 250-piece kit at 59 €, 200 kits sold, 10 € each: 2,000 € to you, plus three videos of content. And it costs you nothing upfront: if the drop misses its minimum, nobody pays and nothing is produced.
Creator collectible drops elsewhere routinely run ten times this size. We'd rather promise the floor than the ceiling.
An honest filter
This works if
- 50k+ engaged subscribers, or a smaller but fierce niche
- A mascot, prop, running gag or set fans recognize instantly
- An audience that already buys physical things
Skip it if
- Your audience is mostly under 16
- Your merch deal is fully exclusive
- You want infinite stock forever; we do limited drops
The studio behind wlwyb.com
We're a small European studio building custom models from new, genuine LEGO® bricks, with an archive of documented builds for names like UC Berkeley, Redgate and the Hungarian State Opera. Creator Kits is the same craft, pointed at your channel.
FAQ
Are these genuine LEGO® bricks?
Yes. Every kit is built from new, genuine LEGO® elements we source ourselves. We're an independent studio, not affiliated with or endorsed by the LEGO Group.
Is this legal?
Yes. The one rule: neither we nor you may give the impression that this is an official LEGO® kit. It isn't. It's a building kit made from genuine LEGO® bricks, designed around your brand. We build the same product for Fortune 500 companies.
How do you source the bricks?
Believe it or not, we part out thousands of LEGO® sets every year. There's also an official marketplace, BrickLink.com, owned by the LEGO Group, where you can buy parts from other sellers.
How big is a kit?
80 to 400 pieces: from a quick evening build to a serious centerpiece, sized to your drop.
Can my mascot be a minifigure?
No, and that protects you. The LEGO Group actively defends the minifigure as a trademark, so mascots become brick-built sculptures instead. They look better on camera anyway.
Can my logo appear in the kit?
Yes, no limitations. Nothing obscene or otherwise inappropriate, but that's our taste talking, not the law.
What about quality?
Every kit is counted, packed and checked by hand through a three-gate quality system. Our accuracy is on par with the LEGO Group's own.
What does it cost me?
Nothing upfront. The concept is free and the prototype is our investment. We earn from the drop, same as you.
How much do I earn?
A fixed amount per kit sold, agreed in writing before the drop, typically 5 to 15 € depending on kit size and price. Fixed means VAT, fees and shipping are our problem, not yours.
Who sets the fan price?
We propose, you approve. Kits land between 29 and 99 €.
What if the drop misses the minimum?
Nobody is charged and nothing is produced. Fans lose nothing; you lose one announcement. The worst case is designed to be boring.
How much of my time does this take?
One 15-minute call, two approvals, one video. Design, sourcing, production, shipping and support are ours.
Who owns the design?
It's created for your brand and never reused or resold. Your trademarks stay yours; the agreement says so in plain language.
Can we restock later?
Yes. Second drops are common and easier, since the design already exists. Scarcity is your lever; we advise, you decide.
How fast from yes to shipped kits?
About one quarter: concept in a week, prototype in 3 to 5 weeks, a 3-week drop, then 6 to 8 weeks of production and shipping.
Who ships to my fans?
We do, from our EU studio, worldwide, tracked.
What about VAT and customs?
EU fans: the price includes VAT, nothing extra at the door. US fans: no EU VAT, but the US now charges import duties on incoming parcels, which are collected on delivery. We say this plainly on the store page too.
Returns and broken parts?
14-day returns where the law provides them, and a free missing-or-broken-piece service everywhere.
Who answers fan support emails?
We do. Your community never hears crickets because of us.
Is this safe for my audience?
Kits are collectibles labeled 14+, with standard small-parts warnings. If your audience skews young, we'll tell you honestly this isn't the right product.
Can the kit include characters from games or shows I cover?
Not without that IP owner's permission. We build your brand: your mascot, your props, your set. Legally clean, and more personal anyway.
I already have a merch partner. Conflict?
Usually not. Most apparel deals don't cover collectible building kits, and a limited drop sits fine next to evergreen merch. Check your exclusivity clause; we're happy to read it with you.
Ready to see your channel in bricks?
The concept sketch is free, and it's yours to keep even if you never do a drop. Book the call, or tell us where to look.
