One commission, six clear stages.

The physical prototype review is the approval point before production. One line runs the length of this page: each stage is a station on it.

How the build moves forward

  1. The brief

    Every commission starts with a conversation. The studio listens for the occasion, the audience, and the brand or story the build needs to carry. Questions get asked until the brief is concrete enough to design against. Nothing moves to concept work until both sides agree on what is being built and why.

    Gathered here

    • The occasion
    • The audience
    • The brand, or the story the build needs to carry

    No photograph. Stage one is a conversation, not a subject.

  2. The design

    The brief is translated into a visual concept: proportions, colors, brand elements, and the story the finished build needs to tell. The studio works through options and refines the design with the client until it is ready to leave the screen and become physical. This is where the shape of the final build is set.

    A lime green and black car model on the studio bench, with the same car open in the design software on the laptop directly behind it, its parts list down the side of the screen.

  3. The prototype

    The approved concept is built by hand into a real prototype, in brick, not a render. The client reviews the physical piece before anything moves further. This is the approval gate: production does not start until the client has seen and signed off on the prototype in front of them.

    No photograph

    Some builds are shown here only once the client has given written permission.

    Approval gate

    The client physically reviews and approves the prototype before production begins. Nothing is produced at scale until this approval is given.

  4. Production

    Once the prototype is approved, the studio produces the finished build to match it. Each build is checked against the approved prototype, piece by piece, as it comes together, so the final result matches what the client signed off on.

    Studio shelving stacked with clear bins, each holding rows of cups of elements sorted by colour and part.

  5. Packaging

    The finished build is packaged to protect it and to suit the occasion, from branded packaging to a simpler presentation. Where a build will be assembled on site or handed to someone else, step-by-step instructions travel with it. Packaging decisions are made alongside the client as part of the same commission.

    A finished dark grey Xodus G8 build seated on bubble wrap inside its open shipping carton.
    Xodus Imaging

  6. Delivery

    The finished, packaged build is delivered to the moment it was made for, wherever that is happening. Delivery is arranged as part of the commission, not as an afterthought, so the build is in place and ready when it is needed.

    The life-size brick Nutcracker standing in the Opera gift shop between the house's traditional wooden nutcrackers, its retail pouches laid out on the display table in front of it.
    Hungarian State Opera

Start with the brief

Use a fixed 30-minute call to outline the commission and identify the next useful step.

Portrait of Zita Hermann, Envoy at WLWYB
Zita, Envoy
Fixed duration: 30 min

With JavaScript off, use the email, phone or form below; they reach the same person.

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