Ideas being tested, built and noted.
Where the studio tries things out in public, ahead of a full commission.
Get the next note from the lab
One useful project note, sent occasionally.
No spam, and easy to leave any time.
Creator kits
A collectible building kit designed around a channel, made from new, genuine LEGO® elements, and sold to that channel's own audience as a limited drop. The creator films one video; we design, source, produce, ship and answer the support mail.
The offer
How a creator kit works
The kit, the economics, the timeline, and an honest filter on whether a channel is the right size for one.
In preparation
No drop announced yet
No creator kit is announced yet. When the first one drops, it lands here with its own name, theme and price.
The Christmas kits, in two versions
One offer, told twice, because the budget it comes out of is not the same budget. Purchase order by 30 September 2026, shipping guaranteed by 30 November.
For teams
The year they gave you, in a box they open together.
One object, designed around your company, made from new, genuine LEGO® elements, and sent to every person on your team. It arrives as a box of parts, so it has to be built, and it is made to be kept rather than used up.
For clients
The one with your name on it, made to be kept.
A gift designed around your brand, made from new, genuine LEGO® elements, and sent to the clients and partners you actually want to keep. It arrives as a box of parts, so it has to be built, and there is nothing about it to eat, drink or use up.
No buyer's guide is published yet.
In preparation
When there is one worth reading, it lands here.