Ideas being tested, built and noted.
Where the studio tries things out in public, ahead of a full commission.
Get the next note from the lab
One useful project note, sent occasionally.
No spam, and easy to leave any time.
Creator kits
A collectible building kit designed around a channel, made from new, genuine LEGO® elements, and sold to that channel's own audience as a limited drop. The creator films one video; we design, source, produce, ship and answer the support mail.
The offer
How a creator kit works
The kit, the economics, the timeline, and an honest filter on whether a channel is the right size for one.
In preparation
No drop announced yet
No creator kit is announced yet. When the first one drops, it lands here with its own name, theme and price.
The Christmas kits
Order by 15 October 2026, shipping guaranteed by 30 November.
For your team and your clients
This year, forget the forgettable swag: no fleece, no water bottle, no hamper.
Made from new, genuine LEGO® parts and sent to your team, your clients, or both. It arrives as a box of parts, so it gets built, and then it gets kept.
No buyer's guide is published yet.
In preparation
When there is one worth reading, it lands here.