Client dossier
- CLIENT
- Berkeley Formula Racing
- SECTOR
- collegiate motorsport, student engineering
- DATE
- 2025
- OUTCOME
- the car the team built themselves, in their own livery, as a kit
Berkeley Formula Racing designs and builds a Formula SAE car from scratch every season. Its internal-combustion team asked for that car, their own B25, as a kit small enough to hold.
A Formula SAE team builds an entire racing car from nothing, every season, with students who also have degrees to finish. A season of engineering ends up in a machine, and then the season is over and the car goes into storage. What the team gets out of it is a line on a CV and a photograph. Sponsor merchandise fills the gap badly: the branded shirts and stress balls that arrive by the box are about the sponsor, not about the car, and everyone on the team can tell the difference.
Berkeley Formula Racing's internal-combustion team had seen the model built for the electric team across campus, and wanted their own car, the B25, done the same way. The car they wanted modelled is a real, raced, engineered machine, and the people who commissioned the model are the people who designed every part of the original. That is the hardest possible review panel: there is no detail on that car that somebody on the team did not personally decide. So the model was built to the B25 specifically, in Cal blue and gold, carrying the team's own number and the Cal wordmark on printed elements rather than stickers.
the car the team built themselves, in their own livery, as a kit
The kits went to the people who built the real thing rather than to an audience. Owning one turned into a mark of standing on the team, which is the outcome no sponsor giveaway ever reaches: the people without one wanted one, and the team came back for more. When WLWYB later asked whether the project could be shown publicly, the answer was yes, and it arrived with a line about having enjoyed the work and an open door to the next one.

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