Client dossier

Cordia

CLIENT
Cordia
SECTOR
residential real estate development
DATE
since 2020
OUTCOME
a handover gift that has never been the same object twice

Cordia builds homes in Budapest, and every completed flat ends the same way: a handover, a set of keys, and a gift package handed to the people who now live there. One thing in that package has been a custom building kit, made for Cordia, assembled by the new owners on the spot.

A handover happens once. The keys change hands, the paperwork is signed, and the moment is over in about the time it takes to walk a hallway. A developer who wants that day remembered has to put something in it that outlasts it. The hard part is not finding a gift. It is finding one that survives the year after, because most handover gifts are consumed, stored, or quietly given away, and the ones that do get kept are kept in a drawer.

The first answer was a house. A small brick house with orange walls, a dark pitched roof, and a working clock set into the gable, built by the new owners themselves on the day the home became theirs. A clock has to go on a wall or a shelf to do its job, which means the object cannot be put away without being turned off, and a house-shaped one earns that wall in a home that has just been bought. Later came a plant: a potted flower in Cordia's own orange, black and white, the mark printed on the pot, produced in a range of colourways so that neighbours on the same landing were not holding quite the same thing. Then came Marina City, Cordia's riverside quarter on the Pest bank of the Danube, whose own identity is a lighthouse. So the gift became one: a buildable lighthouse standing over a marina, with the development's name printed on the quay. And it lights up.

a handover gift that has never been the same object twice

That last part is the piece worth pausing on. Putting a light inside an object you are going to hand to a great many strangers is an unattractive engineering problem. A battery is a thing that dies, leaks, needs replacing and needs declaring at a border. Wiring is a thing that fails in a box in a warehouse. The way through was to not solve it: the tower is built hollow, with a slot in the base sized for a phone. Lay the phone in screen-down, switch the torch on, and the beam runs up through the shaft and out of the lantern room at the top. No battery to die, no part to fail, and the power supply is already in the owner's pocket. One occasion, unchanged; the object inside it, never the same twice. Most recurring corporate gifts survive by repeating themselves until nobody notices them any more. This one survived by never repeating itself.

The Marina City lighthouse: a red and white striped brick tower with its lantern lit at the top, the Cordia building standing on the rocks beside it and the Marina City sign on the quay below.

What the client said

"At Cordia, we've been teaming up with WLWYB since 2020 to create custom branded LEGO® sets, and working with them is always an absolute blast. They're super creative, agile, and smooth to work with, yet the end result is always totally polished and professional. If you want top-notch quality and a hassle-free experience, I can't recommend them enough!"

Júlia SomlaiSenior Marketing Manager, Cordia

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