Pixeler is a Hungarian creative and marketing agency, and its own top clients are the hardest people in business to give anything to.

A marketing agency's own top clients are the most gift-saturated people in business. They receive from every vendor, every partner and every supplier, every December, and most of it is the same object with a different logo on it. An agency giving one of those gifts carries an extra problem on top of that one: it is judged on taste for a living, and a forgettable Christmas gift from a creative agency is not neutral, it is evidence.

So Pixeler went after the thing a branded box can never do. It had WLWYB build individual brick-figure likenesses of specific people at its client companies, a figure for each individual, each carrying a small detail true to that person: the desk monitor, the toy plane, the ball and the cooking pot, the motorcycle. Each figure shipped with its own instructions and its own personal web page. The agency's own logo is nowhere on the front of it, which is the decision the whole gift turns on: the object is about the recipient, and the only thing it says about the sender is that they were paying attention.