Client dossier
- CLIENT
- Xodus Imaging
- SECTOR
- molecular imaging, preclinical PET/CT systems
- DATE
- 2026
- OUTCOME
- shipped inside the date the project's own onboarding document had put in writing, and a reorder for the mouse that rides inside the machine
Xodus Imaging makes molecular imaging systems: PET/CT scanners for preclinical work, the machines that photograph what is happening inside a living subject. Their products are their argument, and their products weigh more than a person and never leave the room they were installed in.
Xodus Imaging builds PET/CT scanners, and the thing about a scanner is that it is a large grey box in a room where nobody is having a good day. It photographs badly, it demonstrates worse, and you cannot bring one to a conference in Japan. So the marketing problem is the same one every serious hardware company has. The product is the most interesting thing about the company and it is the one thing that cannot be in the room.
The kits are models of real machines in the Xodus range, the G8 at different sizes and the GNEXT, each carrying its own name and the company's mark printed on the housing, packed in black pouches whose labels carry the same machine and the same line Xodus writes about it. Printed, not stickered, all the way up: when the large display machine was nearing the end of its build the studio upgraded it from the stickers originally agreed to the same pad printing as the small kits, unasked and at no charge, because a showcase piece that does not match its own miniatures is a showcase piece with a flaw in it. Before any of that, and before a single correct brick was bought, each machine went through the same gate every model here goes through: the colour-blind prototype, the whole thing built in deliberately clashing colours, because a build has to prove its structure and its moving parts before anyone is allowed to be distracted by whether it looks right. Passing it is what locks the design. No part is procured and no packaging render is made until it does.
shipped inside the date the project's own onboarding document had put in writing, and a reorder for the mouse that rides inside the machine
Then the decision the whole commission turned on: what goes in the bore. A scanner model with an empty tunnel is a grey box with a hole in it. These are preclinical machines, so the honest answer was the actual patient, and the bed carries a white mouse under an anaesthesia nose cone. It is the smallest thing in the kit and it is the reason the kit works. The design team liked the job enough to add further animals of its own to the display build, made to scale for it, unasked and at no charge. The best evidence, though, is what the client asked for next, and when. Not at the quoting stage and not on a whim: inside three weeks of the box being opened, after the machines had landed and been lived with, Xodus came back wanting to buy the mouse on its own, in quantity, with the company logo on it, and it closed as its own signed order. The accessory that exists to make a scanner look occupied became a product line.
Specific to this one
Colour-blind test builds
The standard first stage on every commission here: build it in deliberately wrong colours, lock the structure and the moving parts, and only then buy the right bricks.
Next step
Start the conversation.
This dossier ends the same way every one on this site does: a short call, or a short form. Neither commits you to anything until you say so.